#465 - What Great Sales Teams DO DIFFERENTLY: Pain Chain First, Outbound Second | Mark Kosoglow
Update: 2025-05-29
Description
Mark Kosoglow reveals why most outbound fails before it even starts and how identifying the pain chain can radically improve your team’s results.
🎙 ACTIONABLE TAKEAWAYS:
- Define your ICP by real problems, not just data, to find the right prospects.
- Understand where prospects are in the buyer’s journey before asking for meetings.
- Use a “pain chain” of educational messages to move prospects from unaware to aware.
- Offer valuable insights or audits instead of just asking for meetings.
MARK’S PATH TO PRESIDENTS CLUB:
- Co-Founder/CEO @ Operator
- Chief Revenue Officer @ Catalyst Software
RESOURCES DISCUSSED:
- Join our weekly newsletter
- Things you can steal
Save $50 on any 30MPC course with code “PODCAST”
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